Larger range, larger showroom. Same great service.
Having moved to ground-floor, more expansive premises at 362 Chatsworth Road (the old Chatsworth Motor Spares unit) earlier this year, iDeal Flooring has significantly enhanced the shopping experience for its ever-growing band of loyal customers. Ideal Flooring is a firmly-established, family-run and independent flooring business. Joint partners, Kevin Howarth and Callum Virgillio, are both born and bred in Chesterfield.
Between them they have a wealth of experience in the carpet and flooring industry, which enables them to offer a fantastic personal service.
Callum oversees all the installations personally. Customers can have peace of mind that everything will be managed to exacting standards by one of the partners. A key member of Callum's team is apprentice fitter, Nathan Howarth, Kevin's son.
Kevin manages the showroom and deals with all the customers at the outset. This means that there's always an immediate point of contact and a friendly voice at the end of the phone.
iDeal are now recognised as a Karndean Design Flooring showroom, one of the biggest-name luxury vinyl tile (LVT) flooring manufacturers. Karndean’s flooring enhances any room with its natural look and feel and added practical benefits. "It's quiet underfoot, easy to clean, warm, comfortable and extremely hard wearing'" says Kevin. "That's why we're proud to offer a comprehensive range of Karndean - from Knight Tile to Van Gogh. Customers can take advantage of the design service and make use of the Karndean design table, giving you the opportunity to build flooring ideas and experiment with borders and design strips to create a fully bespoke floor."
iDeal Flooring also stock a whole host of quality LVT brands, including Project Floors, Fusion, LG Hausys and Polyflor. In vogue at the moment is herringbone-patterned LVT, and iDeal offer over 30 styles, with something to please everyone.
"We also stock Egger laminate flooring," Kevin adds. "A stylish, durable and high-quality European flooring option. Made from sustainable sourced wood and coming in a range of styles and thicknesses, Egger starts at £8.99 per sqm., representing excellent value for money."
On display, and available to take away, or for fitting, are many samples of two- and three-metre wide vinyls starting from £7.99 per sqm.
The engineered wood range includes premium-grade ranges from Xylo and V4, top-of-the-range flooring that starts from £36.99 per sqm.
If it's carpets customers are looking for, the selection of wools and polypropylenes in a range of patterns and plains ensures the right choice for every taste and budget. "Wherever possible, we try and buy British," says Kevin. "We use quality manufacturers, such as Furlong, Penthouse, Gaskell, Kingsmead, Whitestone Weavers, who supply 100% stain-free carpets, and Invictus Soft Touch, our best seller. We price competitively with roll stock available from £4.99 per sqm. We have room-size roll ends on display from just £40. We offer special discounts for full-house carpeting and flooring requirements, and what's more, on all fittings of carpets in excess of £11.99 per sqm., we offer free underlay, free gripper, free door bar and free delivery! As with everything we stock, a superb fitting service is always readily available.
"A new showroom addition is artificial grass, starting at just £6.99 per sqm. Artificial grass is extremely versatile and will improve the look of any sized space, including shady areas where real turf struggles to thrive or grow. This includes balconies, terraces, pool areas, and even indoor areas. A professional fitting service is available from experienced landscape gardeners."
Following the move and the addition of the Karndean brand, Kevin and Callum are justifiably excited about their future prospects. "We now have the perfect outlet to expand our flooring business," says Kevin. "We can offer our customers much more choice in a far more accessible showroom with ample free parking. And the gaining of the Karndean brand is the ultimate feather in the cap. As you can see, we pride ourselves on the quality of our products. and personal service."
iDeal Flooring is currently offering a spectacular range of exciting offers including:
Stock rolls from £4.99 per m2
Laminates from £8.99 per m2
Vinyls from £7.99 per m2
Free underlay, grippers, door bars and delivery on orders over £11.99 per m2
Artificial grass from £6.99 per m2
iDeal Flooring, 362, Chatsworth Road, Chesterfield, S40 2DQ
T: 01246 270202
Words: Edited & with courtesy of Mike Snow at Reflections Magazine
Images: Bannister Publications & Paul Chapman