Words: Paul Chapman
Images: The Scent Styling Co.
The Scent Styling Co. is a luxury retail and fragrance service, new to Chatsworth Road. Originally established by Jane Helliwell (pictured above) in 2016, Jane is excited to be providing her luxury home fragrances and scent workshops from her new Chatsworth Road base.
Originally launched as Champagne and Flamingos, Jane works to pair clients to fragrances that capture their personality and reflect their preferences, pairing people or businesses with their own scent that is unique to them, “I won’t sell the same scent to any other client”, explains Jane.
We all have scents that bring to mind a person, place or memory, and Jane will use this as inspiration to build new memories or invoke positive feelings.
“At The Scent Styling Co. I offer a range of products for businesses to provide a private scent label. You probably don’t even realise, but your nose guides you through many in-store experiences. Major brands have run successful experiments with scent; and proved that people will buy more (as much as 50% more) and at increased prices in a scent-managed store than in the same non-scented store selling identical and cheaper products!
“I offer bespoke wedding services, I’ll work with a couple over a period of time to pair a scent for their special day, which can infuse all elements of the wedding from scented invitations, the venue itself, the wedding favours and wedding gifts people can take away to treasure.
“More and more people are looking for unique ways to personalize their special occasions and I can help add a difference that will stay with guests and create lasting memories”, explains Jane.
Jane’s business has featured in the national press; Hello, Brides, You and Your Wedding and The Cheshire magazines have all run articles on Jane’s services… so you’re in good company! She works as the main scent supplier in high quality venues, including The Grand Hotel in York and Bawtry Hall, Doncaster.
Jane works with people to pair unique scents for their home, this can be simple touches like personalised candles or across a wider variety of products including diffusers, room and linen atomizers and scented ceramics. The new retail premises will also stock a range of home fragrance products, including candles and diffusers, making lovely editions to any home and fabulous gifts.
Scent can also be used to the advantage of businesses, and Jane works with businesses to pair their signature scent for anything from stationary to the physical business environment. “At The Scent Styling Co. I offer a range of products for businesses to provide a private scent label. You probably don’t even realise, but your nose guides you through many in-store experiences. Major brands have run successful experiments with scent; and proved that people will buy more (as much as 50% more) and at increased prices in a scent-managed store than in the same non-scented store selling identical and cheaper products!
“A brand with its own ‘scent logo’ gives a perception of quality, increases sales and leads to higher brand loyalty. Pair scent with food and wine, senses of smell and taste, together enhancing any dining experience”, adds Jane.
“All our fragrances are hand poured in-house at The Scent Styling Co.’s new premises at 245a Chatsworth Road, using fragrance oils manufactured by a leading fragrance house. The products are suitable for vegans as well as being Phthalate and Paraben free.
Jane will be running a number of events in the run up to Christmas from her workshop, details of these are shown on the right or visit her website for more info.
During September/October Jane will be offering a free candle gift worth £12 with any purchase over £20 from The Scent Styling Co.
If you are looking for a new way to create a lasting impression, be that for an event, in your home or for your business, or for a unique gift, please contact Jane.
Jane’s highly sought-after services at The Scent Styling Co. bring a new element of luxury and style, and are a welcome new independent addition to the business community on Chatsworth Road.