iDeal Carpets is no more. Welcome to iDeal Flooring!

Words & Images: Paul Chapman





The same high-quality friendly service you’d expect from our local business remains, but Kevin Howarth from iDeal Flooring is excited to now offer a range of carpets on the roll to take away, and a selection of roll end bargains.


“It’s been a busy few weeks getting everything ready and moving across to the new location but I’m very happy with how it’s looking.

“The move to 362 Chatsworth Road took place over the Christmas period, we literally picked up the old shop but have added stock to take away. The new unit is larger and much easier to access, I now stock roll ends and a selection of carpets from the showroom direct. No need to order, just roll up, choose what you need, and either take it away, or we can arrange delivery and installation”, explains Kevin.





The unit is the old Chatsworth Motor Spares unit, next to Crown Decorators Centre and opposite the Curtain Studio. “You can see the back of my unit from the car park at Morrisons, we back straight onto it, so a short walk from the store or drive round and park right outside, there’s loads of parking space right next to the door” says Kevin.


The same range of flooring to order is still available and there is no shortage of products, including carpets. There are a wide selection on display in the showroom, plus luxury vinyl tiles (LVT), laminate, engineered wood flooring plus the new addition, of roll stock, roll ends and laminates in store to take away.


“If you're a landlord, the new roll stock is very competitively priced so ideal if you have a property that needs completely reflooring.”

You may recall us saying back in the summer how Kevin had been at 131 Chatsworth Road development for eight years and set up on his own after a life working for the large carpet and flooring retail chains. He is keen to repeat that “with the wealth and experience from a long life in the flooring trade, I was able to transition to my own store without much pain, although what I never expected was how much more time I’d have at home, as I travelled a lot, and how much I’d feel part of the community.


“You build relationships when your customers are nearly all local, do a good job and people recommend you, word starts to spread.


“It’s also nice to be away from the ‘offer syndrome’ where no one ever knows the true price of a product. I keep my prices keen all year round, offer free grippers, door bars and underlay etc on products above £11.99 a square meter. It keeps things simple.”


Kevin still offers an uplift service, where, for a small fee, his installers will remove your old flooring and take away all the rubbish. They also have Snap Finance available which allows you to spread the cost of your new flooring.





The thing I noticed is how much like his old showroom the new one looks. Same open ceiling, same white walls, same flooring samples underfoot, just a lot wider and with the new stock to take away on display.


“It’s been a busy few weeks getting everything ready and moving across to the new location but I’m very happy with how it’s looking.


“People have been very positive about how it looks and feels. It’s also great to be so close to the other home-based stores. People have called into Crown for paint, popped in to browse and ordered new carpet in the same trip, something the old location couldn’t offer.


“It’s like a DIY store, flooring, paint and soft furnishings all in one handy location.


“If you're a landlord, the new roll stock is very competitively priced so ideal if you have a property that needs completely reflooring.”


Kevin is clearly looking forward to life at 362 Chatsworth Road, offering the new additional services and in his new location.


If you are looking for new flooring, be sure to call in and, as always, please don’t forget to tell him you saw him in S40 Local!


iDeal Flooring

362 Chatsworth Road

Chesterfield S40 2DQ

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West Studios,

Sheffield Rd,

Chesterfield

S41 7LL


Mobile: 07764 801080
paul@s40local.co.uk
Open: 9am - 5pm Mon - Fri

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